So what’s next for our intrepid canine warrior? Last night Finn took on the best of Mzansi in the Grand Finale of SA’s Got Talent 2012 and although he didn’t feature in the top three, he proudly represented the 4-legged demographic of the Rainbow Nation (and of course his parents). His act was proudly South African and set to the traditional Xhosa song ‘Qongqothwane’; or for all those (like me) who can’t get your tongue and palette around this, ‘The ‘Click Song’ by the late South African singer Miriam Makeba. The performance itself was A-M-A-Z-I-N-G; clever, entertaining and technically challenging and the judges, audience and contestants had nothing but praise for Finn and my wife throughout entire evening. The support which they received through social media (and beyond) was also testament to their extraordinary team spirit.

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Canine Sponsorship. Uncharted Waters

Finn the border collie…coming to a TV set near you soon

I’ve often wondered how sponsorship deals were born. Maybe a little naively I believed that if you were good at something and in the public eye (e.g. an elite athlete), a mass of agents and/or company representatives would be stood outside your door each morning looking to sign you up to their respective brands. In my mind’s eye the entire scene is backdropped by the press, wielding a host of flashing cameras and microphones ready to capture the sponsorship scoop of the century. As their wanabee brand ambassador, it would then be at your discretion to select the best offer on the table. Is this how it is?  Maybe I’ve just watched too many movies.

When it comes to animal sponsorship however, the elite athlete movie playing in my head doesn’t match reality. It’s a completely different ball game (forgive the pun). Should you type ‘animal sponsorship’ into Google, you’ll get returns along the lines of; “have you thought about sponsoring a zoo animal?”, or “support your local SPCA”.  All good causes I’ll admit, but not quite what I was looking for.

So what exactly am I searching for? In a one-liner; overseas doggy competition funding.

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