I’ve often wondered how sponsorship deals were born. Maybe a little naively I believed that if you were good at something and in the public eye (e.g. an elite athlete), a mass of agents and/or company representatives would be stood outside your door each morning looking to sign you up to their respective brands. In my mind’s eye the entire scene is backdropped by the press, wielding a host of flashing cameras and microphones ready to capture the sponsorship scoop of the century. As their wanabee brand ambassador, it would then be at your discretion to select the best offer on the table. Is this how it is? Maybe I’ve just watched too many movies.
When it comes to animal sponsorship however, the elite athlete movie playing in my head doesn’t match reality. It’s a completely different ball game (forgive the pun). Should you type ‘animal sponsorship’ into Google, you’ll get returns along the lines of; “have you thought about sponsoring a zoo animal?”, or “support your local SPCA”. All good causes I’ll admit, but not quite what I was looking for.
So what exactly am I searching for? In a one-liner; overseas doggy competition funding.